“We used Mel to re-brand our organisation, and then produce a set of marketing collateral on the back of this. Mel listened to our brief, understood it well, and then produced a re-brand identity which we all loved. She was easy to work with, responsive, and reliable. We wouldn't hesitate to recommend Mel to anyone.”
Lucie Wernicke | ICG Committee
Insight Consultants Group is a global network of over 400 expert independent consultants whose capabilities span all aspects of market research and related industries. We exist to give those in need of research access to a pool of highly skilled, forward thinking experts. We also provide a virtual space for members to collaborate and support each other so that we can continue to grow and propel the industry into tomorrow.
I was recommended to the group by another client, and asked to pitch for their rebrand project. I was delighted to be appointed to work with the committee team - creating a fresh, vibrant and professional new brand that brings a confident new style for The ICG as they grow.
The overlapping graphic icon is a hub that reflects the core values of collaboration, networking and support. The modern colour palette echoes connotations of trust, relationship building and knowledge. Teamed with a unusual modern typeface that adds memorability to its style. I created several variants of the identity for different applications and needs, including digital and social media applications, event and exhibition stand, powerpoint templates, zoom background and a comprehensive set of brand guidelines.
Got a project? Let's chat.
07740 305 734 or melanie@aspaceforsomething.com