The existing brand, a red house icon with a face had been used for nearly 16 years and was in need of a revamp and refresh. I was asked to give the logo another iconic symbol that could be used across their marketing communications.

Using a core palette of black and white with a strong, uncluttered typeface makes the new brand stand out in its busy high street context. The bricks idea reflects TPS's core services: sales, lettings but also property maintenance and management. The colour palette symbolises the shop's views of the sea and the owners love of purple.